About
Guided by Experience
Principal Bartender was born behind the bar, shaped by long nights, high expectations, and an uncompromising respect for what makes a great drink memorable. Founded by an award-winning team from Employees Only, one of New York City’s most respected bar legacies, the brand is built on discipline, patience, and a deep understanding of how spirits are experienced, not just tasted.
The team
Our Philosophy
We don’t believe in shortcuts or spectacle.
We believe in process. Every decision we make, from sourcing to distillation to finishing, is guided by precision and restraint. The result is a collection of spirits that feel thoughtful, balanced, and true to their character.
Principal Bartender represents a way of thinking, one shaped by hospitality, attention to detail, and respect for the guest. Our backgrounds span bars, distilleries, and creative industries. What unites us is a commitment to precision and a belief that excellence is achieved through consistency, not excess. From the earliest concept to the final pour, every step is deliberate. We work collaboratively, challenge each other thoughtfully, and hold ourselves to the same standard we expect from the spirits we release.
